About Us

Overview

Financial Industry Leadership

Leadfusion is a pioneer of Financial Experience Management (FEM) solutions for the financial services industry. Since 1995, Leadfusion’s products have helped millions of people annually to make informed financial decisions.

Financial institutions use Leadfusion’s products to build trusted relationships and long term brand loyalty, ultimately driving consumers to conversion. Over 250 financial institutions, including 36 of the top 50 banks, more than 65 credit unions and 2 of the top 3 insurance companies trust Leadfusion to educate and empower their consumers.

Since 2006, Leadfusion has evolved from a provider of a calculator point solution to a comprehensive FEM offering, complete with an eMarketing platform and a unique guided selling solution. The company has also diversified its channel support with offerings for mobile, social, web, email, and branch environments.

Leadfusion Financial Experience Management

Executive Team

Christopher Cunningham

President & CEO

Christopher serves as Leadfusion's President and Chief Executive Officer (CEO) and brings over twenty years of experience to this position. Prior to joining Leadfusion, he was a founding officer of RedEnvelope, a Sequoia Capital-backed specialty B2C retailer, first as Chief Information Officer (CIO) and later as COO. Christopher has served in a variety of executive positions in private and public companies ranging from startups to large diversified firms. Previous assignments include CIO for the Titan Corporation, CIO for VisiCom, Group Vice President for Alsys, CEO of the Internet Advertising Corporation, and Director for SofTech. Christopher has extensive and specific experience in e-business and online marketing, specialty retail, software product development, enterprise software, and professional services businesses.

Kara Greenwell

Director, Marketing

Kara leads Leadfusion's Marketing and Product Management functions. In her role as Director of Marketing, Kara oversees new product introductions and maintains the Company's positioning as a leader in Financial Experience Management® (FEM). Prior to joining Leadfusion, Kara provided strategic marketing direction for technology startups in the automotive, social networking, and travel industries. Kara also held marketing and strategy positions with Pepsi Cola, VF Corporation and Deloitte Consulting, where she focused on ERP implementations. Kara holds a MBA from Harvard Business School and a BA from Miami University.

Mark Nelson

Vice President, National Sales

As Vice President, National Sales, Mark is responsible for driving Leadfusion’s new business expansion. His career includes over twenty years of experience in the direct marketing, analytics, and software industries, with a focus on advising companies on best practices for engaging consumers more effectively and efficiently. Prior to joining Leadfusion, Mark was Sr. Vice President of Corporate Partners at The Nielsen Company with responsibility for direct marketing services and third-party licensing businesses. His previous assignments include senior executive appointments leading sales and services teams as Vice President of N.A. Consulting at SPSS, Inc. (now IBM); President of the Technology Sales Organization at Harte-Hanks; and Vice President of Sales at Ziff-Davis. Mark graduated with from Purdue University with a B.S. degree in Electrical Engineering.

Jeff Scime

Vice President, Solution Delivery

As Vice President of Solution Delivery, Jeff is responsible for ensuring Leadfusion's Financial Experience Management SaaS platform and Professional Services continue to revolutionize the way leading financial institutions engage their prospects and customers using best-in-class web technology. Before joining Leadfusion, Jeff was responsible for software operations and service delivery for Covario, a leading on-line marketing analytics software and service firm based in San Diego. Jeff was also Chief Operating Officer at Avexus, an enterprise Maintenance, Repair and Overhaul (MRO) software provider to the aerospace and defense industry. Jeff has held executive leadership positions with other enterprise software and service companies including Sybase, Dataworks (now Epicor), and Ernst & Young. Jeff holds a Bachelor of Business degree in Quantitative Information Science from Western Illinois University.

Ronan Winter

Vice President, Business Development

With twenty years of success in sales and marketing within the software and eCommerce industries, Ronan currently leads all sales and reseller alliance initiatives. Prior to joining Leadfusion, he was Vice President OEM Sales for Pivotal Software Corporation. As a specialist in the online marketing automation field, Ronan has held executive and leadership positions at Lycos.com where he was Director of Business Development, Essential.com as Vice President of Sales and Marketing, and Executive Vice President at Aplus.net.