Financial Service Organizations Now Able to Increase Competitive Advantage through Tailored Online Lead Generation Tools

SAN DIEGO (Tuesday, January 25, 2005) - Leadfusion, Inc. is expanding its services capabilities with the addition of a Professional Services team. Serving banks, insurance companies and other financial service providers, the Professional Services team will:

• Build custom tools
• Create custom user interfaces, and add unique features and functionalities to existing tools
• Integrate data with existing systems
• Modify tools for different languages and currency based on a country's unique laws
• Manage online marketing projects

Professional Services was created to meet Leadfusion customers' increasing demands for customized tools to provide users with a tailored online financial product research experience.

For example, custom tools can include:

• Online Banking Time and Money Savings Calculators,
• Income Tax and Estate Planning Tools,
• Non-conforming Mortgage or Commercial Loan Calculators,
• Product Selectors, and
• Asset Diversification Tools for Specific Product Promotion.

All custom tools are built upon Leadfusion's eMarketing platform which captures, cultivates, and converts online leads for financial services. The platform is J2EE-based, an industry-standard for developing easily integrated, flexible and highly efficient enterprise-level applications. Leadfusion generates customer-initiated leads, which are an optimal source for new accounts and cross-sell opportunities for financial services organizations.

"Our clients have been relying on us for nearly ten years to provide them with financial calculation tools and web-based solutions," said Sherri Neasham, Leadfusion CEO. "Each organization has its own objectives and challenges, and we are thrilled to now be able to help our customers gain a competitive advantage with custom-built online research tools through Professional Services," she added.

With its unparalleled experience in the financial product tool arena, Leadfusion's Professional Services team is comprised of individuals with expertise in interactive web tools and analytics, web-based technology applications, end-user usability and project management. An engineering team works with each customer to ensure application development that meets specific goals and objectives. A proven project management methodology is used to ensure customer involvement and encourage frequent feedback during all stages - from design, to configuration and development, to testing and acceptance, and finally, delivery and integration.

"Financial service providers are investing in technology to improve customers' self-serve experience and simultaneously drive sales online and offline as a result," continued Neasham. "By outsourcing their tool development to our Professional Services team, our customers can now quickly execute online initiatives without increasing current and future resource demands."

About Leadfusion, Inc.
Leadfusion, Inc. is a privately held eMarketing software company serving financial service providers since 1995. Leadfusion software solutions capture, cultivate and convert online leads that facilitate the sale of financial products and services. Over 250 financial institutions, including 36 of the top 50 banks, two of the top three insurance companies, and two of the top three portals use Leadfusion eMarketing solutions. Formerly known as FinanCenter, the company name was changed in 2005 to Leadfusion to reflect the expertise and focus on online lead conversion. The company has corporate headquarters in San Diego, California and maintains offices in Tucson, Arizona.