Contact: Bill Pollock, Director of Products and Marketing, 858.259.2111

Welcome to Leadfusion 2.3!

San Diego, CA (Wednesday, July 18, 2007) - Leadfusion is pleased to announce the availability of Leadfusion Release 2.3. This new release makes a number of new features available to customers using Leadfusion CALCULATORS, Leadfusion EMAIL and Leadfusion EMAIL FULFILLMENT.

These improvements include:

Capture Alerts for Leadfusion EMAIL and Leadfusion EMAIL FULFILLMENT

Leadfusion EMAIL and Leadfusion EMAIL FULFILLMENT licensees can now have data entered by a consumer in a capture form (whether that be a lead sheet or a Leadfusion CALCULATOR) routed in real-time to a designated email address. Data can be delivered in a format of your choice (text, XML or HTML), making it easy to route to a CRM system, agent or data mart for further extraction, follow-up or storage. Capture Alerts for Leadfusion EMAIL and Leadfusion EMAIL FULFILLMENT is an added tool in your lead generation arsenal that can help you turn traffic to your website and Leadfusion CALCULATORS into qualified and contactable leads.

If you're already a Leadfusion EMAIL or Leadfusion EMAIL FULFILLMENT customer, please contact our Customer Support team at 1-877-208-5900 (or cs@leadfusion.com) to enable Capture Alerts on your web capture forms. If you'd like to learn more about Leadfusion EMAIL and Leadfusion EMAIL FULFILLMENT and how Capture Alerts can benefit your marketing initiatives, please contact Leadfusion Sales at 877-205-9825 (or sales@leadfusion.com).

Action Tracking on Leadfusion CALCULATORS

Clients using Leadfusion CALCULATORS will now have the benefit of expanded reporting. Today, our Lead Report offers information detailing how many people use your calculators and how many of those click on the calls to action placed inside the calculators. By adding a 1x1 pixel image to key areas of your web site or contacting our server via XML-based web services, actual conversions such as loan applications can be included in the Lead Report, demonstrating a real, measurable ROI for your calls to action.

Updated Financial Planner

We've upgraded our Financial Planner to be easier to use and to provide improved interoperability with other calculators. This version provides more attractive navigation buttons along with a new "Go To" button which allows consumers to jump to any page in the planner. This enhancement allows consumers to try additional scenarios easily and review the information they've provided. Additionally, this new version of the planner works on our J2EE platform, allowing it to be managed through Control Center, share user-provided data with other calculators, and operate more quickly. Leadfusion EMAIL or Leadfusion EMAIL FULFILLMENT customers may enable the planner to allow consumers to email themselves selected Financial Planner pages.

If you currently license the Leadfusion Financial Planner, you are entitled to a free upgrade. Our customer support team will contact you to assist you with the transition, which will require a change to the link consumers will use to access the planner.

The updated planner is currently accessible on the Leadfusion.com website.

If you have any questions or comments about Leadfusion Release 2.3, feel free to contact Leadfusion Customer Support at 1-877-208-5900 or cs@leadfusion.com.

About Leadfusion, Inc.
Leadfusion, Inc. is an eMarketing software company serving financial service providers since 1995. Leadfusion software solutions capture, cultivate and convert online leads, increasing the sale of financial products and services. Over 250 financial institutions, including 36 of the top 50 banks, two of the top three insurance companies use Leadfusion eMarketing solutions. The company has corporate headquarters in San Diego, California.

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