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Impact

You will realize a meaningful return on your investment in Financial Experience Management.® Leadfusion FEM Solutions enhance the experience you offer to consumers, which positively impacts key business results for your institution.

Leadfusion Financial Experience Management Solutions
Drive Business Results

Clients experience conversion rates as high as 16% from Leadfusion FEM Solutions.
Leadfusion Solutions give consumers the tools to make informed financial decisions.
Consumers are 14% more likely to buy additional products from institutions that deliver a superior experience.
Leadfusion Solutions provide a platform for consistently addressing all areas of consumers' financial needs.
Satisfied customers are 16% less likely to switch to a new financial institution.
Leadfusion Solutions build loyalty by offering timely and relevant consumer resources at every life stage.
Consumers who are delighted by their experience are 17% more likely to recommend your institution.
Leadfusion Solutions create consumer experiences that provide critical financial brand differentiation.

See what customers are saying about Leadfusion

”Leadfusion’s solutions align with Fifth Third’s customer needs by promoting an engaging and empowering self-service consumer experience.  Leadfusion’s value-added products are helping our customers understand their financial options, which we believe better prepares them for taking next steps in their relationship with Fifth Third.  We have found Leadfusion very easy to work with. Their highly professional implementation team helped us get up and running very quickly and continuously worked with us to optimize our use of Leadfusion solutions.”

- Larry McClanahan, Director, Digital Delivery 

 
 
Fifth Third Bank - Leadfusion Testimonial

“We understand that member’s buying processes are evolving and Leadfusion’s Guided Selling platform provides members a unique buying experience and allowed us to quickly enhance our online user experience.  The fact that one platform could support multiple lines of business makes the Leadfusion partnership important to our long term growth strategy.”

- Ryan Misasi, Vice President of Sales

 
 
Patelco Credit Union

“Leadfusion’s Researching and Marketing Solutions have supported our brand message and have assisted with fulfilling our promise to help members ‘Save Better, Borrow Smarter, and Learn a Lot’. Furthermore, by using Leadfusion’s Premium Email as one of our main sources of communication with our members we have realized significant time and cost efficiencies. With the Leadfusion solution, we have seen 65% of our member base opt-in to exclusively receive communications via email and we are experiencing open rates as high as 40%.”

- Chris Gardner, Marketing Segmentation, Research & Media

 
 

Explore how FEM solutions have driven customers’ business results

Find Out More, Download Datasheet

America First Credit Union on Track to Success with Leadfusion

America First Credit Union (AFCU), headquartered in Ogden, Utah, is among the top fifteen largest US credit unions in both assets and membership.  With $3.7 billion in assets and 72 full service branches serving upwards of 441,000 members, approximately 245,000 of which are online banking customers, it was imperative that America First find a way to market to and communicate with the majority of its members who were not using the credit union’s brick-and-mortar branch network.

 

Like many financial institutions of its size, America First also found itself facing the growing pains typically encountered in striving to deliver better online financial decision-making tools to members both quickly and economically.  Moreover, they had a desire to enable communication with members already in the consideration or application process for particular loans and/or financial products.
 

Leadfusion proved to be a winning solution for America First on multiple fronts.

View Case Study