BECU Launches Leadfusion’s Guided Selling, the Next Generation of e-Merchandising for Financial Institutions
San Diego, CA (December 1, 2011) – Leadfusion, a pioneer in Financial Experience Management® (FEM), today announced that BECU is the latest customer to launch Leadfusion’s Guided Selling solution to impressive consumer response.
Guided Selling is Leadfusion’s new platform for online merchandising of financial products. By combining interactive educational tools with comparative product information, Guided Selling helps consumers evaluate their financial product options online, thereby accelerating conversion. According to BECU’s Ken Myhra, Sr. Virtual Banking Manager, “We have seen an astonishing 45% engagement with the dialogue and CTR (click-through-rate) to the product comparison/selection tools, and 16% of those applying for a product directly from the Guided Selling tool. We are now expanding our use of Guided Selling with plans to launch additional categories covering more product lines in the coming months.”
Guided Selling debuted at the FinovateFall 2010 conference and has since generated tremendous interest among banks and credit unions seeking to create a bank 2.0 style selling experience. As a leading financial technology innovator, BECU saw the potential of Leadfusion’s Selling Solutions early on and chose to partner with Leadfusion as a beta customer. The BECU – Leadfusion partnership has generated helpful insights and refinement of the Guided Selling product. “BECU has always been committed to providing the highest standard of excellence for our members.” said BECU’s Howie Wu, Vice President of Virtual Banking. “Leadfusion worked closely with us to incorporate results from our focus groups and usability testing into the Guided Selling platform, resulting in a great member experience that educates and adds value for the member.“
“We have been exceptionally pleased with the results BECU is getting following the launch of their first Guided Selling dialogue,” said Jeff Scime, Vice President of Solution Delivery for Leadfusion. “We believe Guided Selling now puts best-of-breed financial product merchandising within the reach of any financial institution.”
Leadfusion offers a full Financial Experience Management suite, consisting of Researching, Marketing, and Selling Solutions designed to operate independently or optimally as a single integrated solution. Leadfusion’s FEM suite enriches all stages of the consumers’ experience from engagement through advocacy.
Leadfusion has been providing compelling experiences for financial consumers since 1995. Over 250 financial institutions, including 36 of the top 50 banks, 65 credit unions and 2 of the top 3 insurance companies trust Leadfusion to educate and empower their consumers.
Governed by a volunteer Board of Directors, BECU is a not-for-profit credit union owned by the members. Profits are returned to the members in the form of better rates and fewer fees. With more than 725,000 members and more than $9.6 billion in assets, BECU is the largest credit union in Washington and one of the top five financial cooperatives in the country. BECU currently operates over 40 locations in the Puget Sound region. All Washington state residents and students attending Washington colleges and universities are eligible to join.