Products Overview
Leadfusion provides on-demand eMarketing solutions to the financial services industry, serving customers in the banking, credit union, consumer finance, insurance, investment and financial media market segments. Over 250 customers use Leadfusion products to improve the online experience for their website visitors and to deliver highly relevant content and messaging solutions to those in market for a financial product or service.
Leadfusion products support customer acquisition and cross-selling programs by capturing, cultivating and converting in-market consumers over the course of their buying cycle. Our products also assist financial marketers with new account onboarding, service activation and retention programs by delivering timely and highly relevant messages to consumers throughout their lifecycle, maximizing lifetime value.
Leadfusion EMAIL
Leadfusion EMAIL helps you reach prospects with timely and relevant email messaging when they are in-market for a financial product or service. By capturing the email addresses of your online leads while they are at your website, call center or retail branch. Leadfusion EMAIL allows you to re-engage with consumers once they’ve left and to deliver a series of personal, ongoing communications relevant to their interests and qualifications. Leadfusion EMAIL is not only a great stand-alone solution; it’s also a valuable addition to Leadfusion CALCULATORS.
Leadfusion EMAIL FULFILLMENT
Leadfusion EMAIL FULFILLMENT is a multi-channel solution used by financial service providers to fulfill consumer requests for electronic information. It provides immediate email delivery of almost any kind of attachment, including Adobe PDFs and any Microsoft Office files. Use Leadfusion EMAIL FULFILLMENT to send:
- Product information
- Applications and forms
- Promotional materials
- Leadfusion CALCULATOR results
Leadfusion EMAIL FULFILLMENT easily upgrades to Leadfusion EMAIL, allowing you to extend your email messaging capabilities to deliver a scripted series of communications using Email Tracks. You can also use Leadfusion EMAIL to send regularly scheduled email marketing programs such as newsletters or calendar-based promotions.
Leadfusion CALCULATORS
Leadfusion CALCULATORS help consumers answer their most important financial questions and, as a result, attract your best in-market leads. Leadfusion’s financial calculators are available in 18 different categories and over 150 different topics. These financial calculators help entice online leads into your sales process by using real-time profiling and segmentation to qualify and direct in-market consumers through a series of next-steps based on their data inputs and financial calculations. Leadfusion’s financial calculators can deliver immediate offers to these self-identifying, in-market visitors based on key profile data such as loan amount, income level or geographic location. Spanish language versions are also available for financial institutions with significant Spanish-speaking customer bases.
Classic CALCULATORS
Classic CALCULATORS provide great content for financial institutions that are less concerned with new business generation and more concerned with compelling website content. From the consumer's viewpoint, Classic CALCULATORS provide the same great functionality as Leadfusion CALCULATORS, however, they lack segmentation and dynamic messaging capabilities. All key steps that drive in-market, online leads to take desired next steps into the sales funnel for the products and services they are researching.
