If most financial purchases are considered for up to 30 days, what are you doing to keep your offer in front of consumers for the 98% of time they are not visiting your website?
Personal financial decisions are typically made over the course of several days or weeks. During this consideration period, consumers research and investigate offers from several financial institutions. Leadfusion Marketing Solutions provide you with an easy way to stay in front of these in-market consumers with relevant and timely email marketing campaigns.
Leadfusion Marketing Solutions use behavioral or event triggers either from your website, online banking system, data warehouse, call center or retail branch to identify when a consumer is in-market. Once identified, the consumer is re-engaged through a series of ongoing email communications relevant to their interests and needs. All messages supported by Leadfusion Marketing Solutions are consumer initiated, allowing your institution to provide a helpful service that becomes a value-added piece of the overall brand experience.
Premium Email, helps financial institutions reach prospects with timely and relevant email messaging by automating targeted marketing campaigns for consumers who are in-market for a financial product or service.
Alert Email is a fully automated email solution that allows financial institutions to provide on-going communication of both loan and deposit product rates to in-market consumers.
Fulfillment Email is a multi-channel solution that helps financial service providers fulfill consumer requests for electronic information with immediate email delivery of product information, forms and applications, promotional materials and financial tool results.
Enterprise Gateway helps financial institutions offer an enhanced online experience by bridging the gap between back-office customer data and consumer facing interactive content.