Leadfusion Alert Email supports your institution’s efforts for increasing in-market leads and facilitating relevant dialogue with rate conscious consumers. With patent pending functionality, Alert Email helps you increase brand loyalty by supplying consumers with useful and timely rate information for loan or deposit products throughout a pivotal phase in the purchase cycle.
Alert Email fully empowers consumers to control how they receive rate information as they shop for a financial product or monitor the market. Alert Email can deliver rates to consumers periodically or on the basis of rate change thresholds. Because the consumer is empowered to select the basis for communication, there is greatly increased receptivity to the message and offer contained in your institution’s email.
Alert Email supports both lending and deposit products. Capture forms can be configured to promote specific products or to offer generalized rate information.
Alert Email gives you complete control over the products offered and the content, messaging and branding of communications. Using Alert Email, your financial institution stays top-of-mind with rate sensitive consumers and drives relevant offers and up-sell promotions to increase deposit and loan volume.
In-market, rate-sensitive consumers can be captured at both on and offline touch-points using Alert Email capture forms. Whether self-enrolled through the website, assisted in branch, or speaking with a call center representative, consumers can subscribe to Alert Email according to their unique preferences.
Alert Email fully supports location-specific rate publication based on the location of the recipient. Alert Email’s product data manager allows your marketing team to define localities, products, interest rates and APR (or Yields) for each product.
Rate information can be changed anytime by uploading a .csv file, by using web services to send rate updates, or by making direct inputs to the administrative console. Your account administrators can update rates as often as desired.