Premium Email

Automate custom email campaigns.

By enabling timely communication of relevant content, Premium Email helps your financial institution build and expand consumer relationships. Consumers are most receptive to promotional communications that address current subject matters of interest. With patent pending functionality, Premium Email lets you deliver targeted messages that are relevant to each consumer’s personal financial situation.

It can all happen automatically. Premium Email allows your marketers to design email campaigns that are triggered by individual consumer behaviors either online, in-branch, or over the phone. This allows you to enhance the consumer experience with automated, timely messages throughout their relationship with your financial institution. Premium Email is a cost effective vehicle for: customer acquisition, on-boarding, service activation, cross-selling and retention opportunities.

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Features

Behaviorally Triggered Emails

Premium Email works through the concept of an Email Track, an adaptable series of email communications that deliver messages to in-market leads over a defined time period. Consumers are automatically placed on an Email Track following a triggering occasion, such as a website visit, calculator use, account enrollment or service activation.

Based on these triggers, Premium Email sends messages relevant to each consumer.. The follow-up communications a consumer receives will automatically adapt based on their response to emails received along the way.

Easy Assembly and Personalization

Premium Email includes an administrative console, known as Control Center, to facilitate easy email creation. Control Center enables your marketers to store a library of digital assets to manage the look and feel of messaging for brand consistency.

Your marketers can further personalize email messages using information gathered from capture forms or passed directly to Premium Email. Premium Email’s support of extensive capture form functionality and web-services system-to-system interfaces is designed to collect email addresses during a consumer’s website visit or to accept data that passed to Premium Email from an institution’s database.

Protection from Over-Messaging

Premium Email trigger-based messages have increased deliverability and better open and response rates than mass email blasts.

Over-communication and irrelevancy are among the top reasons consumers opt out of receiving future emails. Premium Email’s Track Arbitrator helps your financial institution control communication volume by recognizing which tracks are most important to a consumer. The administrative support tools also allow marketing gatekeepers to analyze responses across departments, campaigns and tracks by providing detailed information on consumer open and response rates.