Social Financial Tools

 

Extend you brand in social environments.

With Social Financial Tools, you can increase your institution’s brand reach to address consumers in the most frequently visited online spaces. Social Financial Tools makes the entire suite of patent-pending Leadfusion Premium Financial Tools research content available in a presentation native to social environments.

Social Financial Tools span more than 150 topics within 18 categories. Consumers who are in-market for a home or car can grab Social Financial Tools for convenient reference throughout the day. Consumers can share these tools with contacts in social forums and will have the same selection of calculators available when personal financial needs shift to new topics, such as savings or retirement planning.

 

Features

Out-of-the Box Social Media Strategy

Social Financial Tools allow your institution to quickly and easily penetrate social environments. Social Financial Tools provide an out-of-the-box solution for marketers tasked with extending a brand into popular social media sites.

As opposed to traditional online advertising plays, the consumer-centric nature of branded financial calculators ensures acceptance of these tools in the social space. Social Financial Tools help you create buzz among consumers by providing a helpful tool with relevant marketing in social environments.

Brand Control

Licensed users have control over the look and feel of Social Financial Tools offered in supported social environments. Social Financial Tools can be customized to match your corporate branding  and can be designed to achieve maximum relevance across social sites.

Your marketers establish all messaging and design elements of Social Financial Tools prior to public release. Consumers do not have the ability to alter Social Financial Tools within social environments.  With Social Financial Tools, you can easily maintain brand fidelity across social forums.

Calls to Action

Social Financial Tools can be built with pre-defined segmentation rules that drive recommended next steps for consumers based on data inputs. Next step zones serve as a call to action further empowering consumers in their financial product or service consideration. Social Financial Tools next steps can drive traffic to your institution’s website with a lack of intrusiveness appropriate for social environments.

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Next Step zones on Premium Financial Tools provide guidance to your visitors and entice them to take immediate action. Next Step zones are dynamically rendered based on the market segment the customer qualifies for and can include any image or any number of calls to action. Next Step zones were designed to direct prospects to:

Review additional information on products or services
Click on an "Apply Now" link for an online application
Initiate a real-time, online chat session with a representative
Take a non-web action like calling to speak with an agent
Research a special promotion of cross-sell opportunity

Next Step zones are essential to jumpstart online sales efforts by inviting in-market leads to enter the sales process.

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Next Step zones on Premium Financial Tools provide guidance to your visitors and entice them to take immediate action. Next Step zones are dynamically rendered based on the market segment the customer qualifies for and can include any image or any number of calls to action. Next Step zones were designed to direct prospects to:

Review additional information on products or services
Click on an "Apply Now" link for an online application
Initiate a real-time, online chat session with a representative
Take a non-web action like calling to speak with an agent
Research a special promotion of cross-sell opportunity

Next Step zones are essential to jumpstart online sales efforts by inviting in-market leads to enter the sales process.

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Next Step zones on Premium Financial Tools provide guidance to your visitors and entice them to take immediate action. Next Step zones are dynamically rendered based on the market segment the customer qualifies for and can include any image or any number of calls to action. Next Step zones were designed to direct prospects to:

Review additional information on products or services
Click on an "Apply Now" link for an online application
Initiate a real-time, online chat session with a representative
Take a non-web action like calling to speak with an agent
Research a special promotion of cross-sell opportunity

Next Step zones are essential to jumpstart online sales efforts by inviting in-market leads to enter the sales process.