Leadfusion | Turn visitors into banking customers

Qualified Leads

%
Clicking to Action Step

24%

32%

24%

51%

Loan

Credit Card

Deposit

Checking

Our Clients’ Results

Our clients’ cost per qualified lead for every product line can be significantly less than industry average. For several types of products, their cost savings is currently over 85%:

$7 FOR HOME EQUITY LOANS

$2FOR SAVINGS AND CDs

$2FOR BUSINESS CHECKING

SEE DATA SUMMARY →

Our Solution Suite

Leadfusion crafts digital marketing solutions with interactive tools and the first-party data they gather:

LOW-TOUCH

Minimal internal resources required

FULLY COMPLIANT

Meets the most exacting ADA and Infosec requirements

ALL LINES OF BUSINESS

Lending, deposit, and banking for both consumer and small business

INDUSTRY INSIGHTS

Benchmarking against peer group and best practice advice

Answer real financial questions, instantly

SmartCalc

SmartCalc is an interactive calculator that helps visitors understand and make financial decisions on topics like loan payments, savings growth, or budgeting goals.

Customers enter their own details and see personalized and trusted results right away.

Schedule a demo →Ask a Question →

Help visitors find the right product fast

SmartSelect

SmartSelect is a lightweight tool that lives on your website, landing pages, branch intranet. In under a minute, it helps visitors figure out which checking account, savings product, credit card, or loan fits their needs.

It uses their inputs to compare options and show the difference in real terms. Instead of guessing, they get a clear answer and a clear next step.

Schedule a demo →Ask a Question →

Answer real financial questions, instantly

SmartCalc

SmartCalc is an interactive calculator that helps visitors understand and make financial decisions on topics like loan payments, savings growth, or budgeting goals.

Customers enter their own details and see personalized and trusted results right away.

Schedule a demo →Ask a Question →

Keep every rate accurate, everywhere across your site

RateSync

RateSync automatically updates your Leadfusion tools with your latest rates. When your rates change, it’s reflected everywhere your tools live—no manual work, no version control, no outdated info. 

Visitors always see the right information. Your team stays in control without the extra effort.

Schedule a demo →Ask a Question →

Put visitor insights to work

DataSync

DataSync connects Leadfusion tools to your core systems so your teams can act on what visitors are actually doing.

It sends real-time engagement data into your CRM, analytics, or marketing platforms, reporting on what products people explore, what they input, and what decisions they’re making.

Schedule a demo →Ask a Question →

Successful Outcomes

Line of Business	Leadfusion’s Next Step Conversion Rate**	Leadfusion’s Cost Per Next Step Conversion***	Financial Industry Cost per Organic Lead
Business Checking	51%	$1.89	$41 to $154
Debt Consolidation	21%	$22.44
Credit Card	32%	$47.70	$36 to $198
Auto Loan	24%	$13.67	$30 to $100
Student Loan Refinance	18%	$9.80
Home Equity Loan	16%	$7.02	$50 to $347
Savings and CD	24%	$2.37	$32 to $88

** Click Through on Next Steps on SmartSelectPro tools. Next Steps include link to open account.
*** Based on annual license and maintenance fee
Source: DriveTrain, Memory Blue, Digital Focus, Wonder, TLM Inside Sales, Statista, First Pages Sage, Klipfolio, Mosaic.tech, Leadfeeder, and others.

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Ongoing Support

Our implementation experts ensure that the journeys you create are optimal for your brand and your product.

Iframe, embedded JS or API integration options
Minimal effort to fully customized
Unlimited styling and design
ADA Compliant, built by certified ADA developers coding to the latest WCAG and ARIA standards
SEO Optimized – full SEO attribution with ongoing monitoring
Multi-language support
Open interfaces for secure integration – OAO/LOS, CRM, SFA, OLB, Product Pricing Engines and analytics tags.

MORE ↓

Our reporting, reviews, and recommendations provide ongoing insight and guidance to maximize your results. As your business partner, we not only ensure a rapid and successful implementation, but stay with you to provide continued optimization and competitive insights through our Advisory Business Review process.

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Our support team does it all with comprehensive service, including set up, modifications, integrations, and complete customizations. As your business partner, we not only ensure a rapid and successful implementation, but stay with you to provide continued optimization and competitive insights through our Advisory Business Review process.

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Rapid
Implementation

Ongoing
Optimization

“We have found Leadfusion very easy to work with. Their highly professional implementation team helped us get up and running very quickly and continuously worked with us to optimize our use of Leadfusion solutions.”

— Director of Digital, Fifth Third Bank

Lift website conversion and effective branch collaboration.

Since 1995, over 300 institutions have trusted Leadfusion’s craftsmanship of customized interactive experiences. In fact, 22% of the top-tier US banks and 33% of the top-tier US Credit Unions are long-term, satisfied Leadfusion clients.

Schedule a demo →Ask a Question →

Leadfusion helps financial institutions connect people to the right financial products and choices—online, in-branch, or wherever decisions are being made. Our guided digital experiences turn complexity into clarity, giving customers the confidence to take action—and giving institutions the insight to grow. Unlike generic calculators or disconnected product pages, Leadfusion delivers human-centered, interactive journeys that help banks convert leads into customers, streamline acquisition workflows, and drive real business results.

Turn your website into your highest-converting branch.

Qualified Leads

Our Clients’ Results

Our Solution Suite

SmartCalc

SmartSelect NEW

SmartSelect Pro

RateSyncNEW