About Us

Leadfusion Overview

About Us image

Financial Industry Leadership

Leadfusion is the industry leader in Financial Experience Management (FEM). Leadfusion’s CUSTOMERfirst platform increases revenue for financial institutions by engaging consumers across channels and devices in the critical stages leading up to conversion.

Since 1995, Leadfusion’s Financial Experience Management® solutions have engaged over 1 Billion consumers with the tools and information they need to confidently make financial decisions. Over 300 financial institutions, including 8 of the top 10 banks and more than 75 credit unions trust Leadfusion to educate and empower their consumers.

Leadfusion’s focus has evolved from the early days of providing calculator point solutions to our current CUSTOMERfirst  platform. CUSTOMERfirst includes Premium Financial Tools, Guided Selling, BankXpert Enterprise and Premium Email products designed to operate independently or as a single integrated solution that engages consumers through all stages of their financial experience.

About Us Image bottom

Executive Team

Christopher Cunningham

President & CEO

Christopher serves as Leadfusion’s President and Chief Executive Officer (CEO) and brings over twenty years of experience to this position. Prior to joining Leadfusion, he was a founding officer of RedEnvelope, a Sequoia Capital-backed specialty B2C retailer, first as Chief Information Officer (CIO) and later as COO. Christopher has served in a variety of executive positions in private and public companies ranging from startups to large diversified firms. Previous assignments include CIO for the Titan Corporation, CIO for VisiCom, Group Vice President for Alsys, CEO of the Internet Advertising Corporation, and Director for SofTech. Christopher has extensive and specific experience in e-business and online marketing, specialty retail, software product development, enterprise software, and professional services businesses.

Mark Nelson

Senior Vice President

As Senior Vice President, Mark is responsible for driving Leadfusion’s new business expansion. His career includes over twenty years of experience in the direct marketing, analytics, and software industries, with a focus on advising companies on best practices for engaging consumers more effectively and efficiently. Prior to joining Leadfusion, Mark was Sr. Vice President of Corporate Partners at The Nielsen Company with responsibility for direct marketing services and third-party licensing businesses. His previous assignments include senior executive appointments leading sales and services teams as Vice President of N.A. Consulting at SPSS, Inc. (now IBM); President of the Technology Sales Organization at Harte-Hanks; and Vice President of Sales at Ziff-Davis.  Mark graduated from Purdue University with a B.S. degree in Electrical Engineering.