Financial Industry Leadership
Leadfusion is the industry leader in Financial Experience Management (FEM). Leadfusion’s CUSTOMERfirst® platform increases revenue for financial institutions by engaging consumers across channels and devices in the critical stages leading up to conversion.
Since 1995, Leadfusion’s Financial Experience Management® solutions have engaged over 1 Billion consumers with the tools and information they need to confidently make financial decisions. Over 300 financial institutions, including 8 of the top 10 banks and more than 75 credit unions trust Leadfusion to educate and empower their consumers.
Leadfusion’s latest generation CUSTOMERfirst platform includes rich engagement tools for all consideration stages from top-of-funnel to conversion. CUSTOMERfirst includes Premium Financial Tools for top of funnel engagement, Guided Selling® for product selection and comparison, Premium Email for client messaging and one-to-one campaigns, and BankXpert® to extend the digital journey to the shared screen selling moment in the branch
Christopher CunninghamPresident & CEO
Christopher serves as Leadfusion’s President and Chief Executive Officer (CEO) and brings over twenty years of experience to this position. Prior to joining Leadfusion, he was a founding officer of RedEnvelope, a Sequoia Capital-backed specialty B2C retailer, first as Chief Information Officer (CIO) and later as COO. Christopher has served in a variety of executive positions in private and public companies ranging from startups to large diversified firms. Previous assignments include CIO for the Titan Corporation, CIO for VisiCom, Group Vice President for Alsys, CEO of the Internet Advertising Corporation, and Director for SofTech. Christopher has extensive and specific experience in e-business and online marketing, specialty retail, software product development, enterprise software, and professional services businesses.
Mark NelsonSenior Vice President
As Senior Vice President, Mark is responsible for driving Leadfusion’s new business expansion. His career includes over twenty years of experience in the direct marketing, analytics, and software industries, with a focus on advising companies on best practices for engaging consumers more effectively and efficiently. Prior to joining Leadfusion, Mark was Sr. Vice President of Corporate Partners at The Nielsen Company with responsibility for direct marketing services and third-party licensing businesses. His previous assignments include senior executive appointments leading sales and services teams as Vice President of N.A. Consulting at SPSS, Inc. (now IBM); President of the Technology Sales Organization at Harte-Hanks; and Vice President of Sales at Ziff-Davis. Mark graduated from Purdue University with a B.S. degree in Electrical Engineering.