News & Events

America First Credit Union teams with Leadfusion to Reach In-Market Consumers with Relevant and Timely Email Messages

Salt Lake City, UT (Monday, February 12, 2007) – America First Credit Union and Leadfusion, Inc., today announced that America First has implemented an eMarketing software solution to reach credit union members who are ‘in-market’ for financial products and services with relevant email messages related to the products or services they were researching online. America First is using Leadfusion CALCULATORS and Leadfusion EMAIL to market to members interested in auto loans, credit cards and CDs on the members’ timetable and in accordance with their needs.

“We can make the most effective use of our marketing budget by concentrating our efforts on those members who are ‘in-market’ for one of our products or services”, said Rich Syme, Senior Vice President at America First. “By providing our members with the financial calculators they need to make their decisions and by engaging them with highly relevant and informative email programs we are helping them in their decision making process and keeping our message in front of them after they’ve left our website.”

According to Ten Ways To Build A Better Financial Services Sales Site, a November 2006 Forrester research study, “To drive more online sales, financial services firms must first understand what drives consumers’ choice of product. Armed with this information, they should create sites that deliver compelling content, decision-support tools, and a superior buying process to help consumers make a product and channel choice that meets their goals.” By using information collected via member use of Leadfusion CALCULATORS, America First is able to segment members into products appropriate to their needs and to engage them with an email marketing program designed around their purchase decision cycle.

“Leadfusion EMAIL was designed to provide our customers with an easy to use way to engage consumers in extended email dialogues based on triggered events such as the use of financial calculators, or requests for information that indicate a consumer is ‘in-market’,” said Christopher Cunningham, Leadfusion President and CEO. “America First has email-enabled their financial calculators to allow its members to email themselves results of their financial calculations, both enhancing the member’s experience as well as setting up the potential for further marketing initiatives to members who are open to receiving marketing communications.”

About America First Credit Union


America First Credit Union was founded in Ogden, Utah, on March 16, 1939, by a small group of people determined to form their own cooperative to promote their collective economic well-being. In its 67 year history, America First has become one of the largest, most stable and most progressive credit unions in the country and has remained a member-owned, not for profit cooperative financial institution. Today, America First is the 13th largest credit union in assets in the United States with $3.3 billion, and the 6th largest credit union in membership in the United States with over 417,000 members.

About Leadfusion, Inc.


Leadfusion, Inc. is a privately held eMarketing software company serving financial service providers since 1995. Leadfusion software solutions capture, cultivate and convert online leads that facilitate the sale of financial products and services. Over 250 financial institutions, including 36 of the top 50 banks, two of the top three insurance companies, and two of the top three portals use Leadfusion eMarketing solutions. Formerly known as FinanCenter, the company name was changed in 2005 to Leadfusion to reflect the expertise and focus on online lead conversion. The company has corporate headquarters in San Diego, California and maintains offices in Tucson, Arizona.