News & Events

Leadfusion eMarketing Software Solves Challenge of Online Lead Capture and Conversion Facing Financial Service Providers

Zions Bank Uses Leadfusion Solution To Increase Share of Wallet


SAN DIEGO (Tuesday, April 11, 2006)– Leadfusion, Inc., an eMarketing software company serving financial service providers since 1995, announced today the introduction and availability of Leadfusion EMAIL, a software solution that facilitates the sale of financial products and services. The company also announced that Zions Bank is using Leadfusion EMAIL to increase lead generation and share of wallet through additional new deposit accounts and loan applications.

“Leadfusion EMAIL solves a huge problem facing most financial service providers – the inability to capture and convert visitors that are on their websites,” said Sherri Neasham, CEO at Leadfusion. “In our benchmark study* of 250 financial websites, we found that financial service providers are overlooking $2,000,000 to $8,000,000 in potential annual revenue by not capturing and converting their online visitors, and Leadfusion EMAIL solves this problem.”

Neasham continued, “Financial service providers are spending $750,000,000 for online marketing initiatives that drive traffic to their websites and landing pages, and they’re unable to identify and maintain ongoing communication with the potential purchasers arriving at their websites. They’re overlooking their best leads – customers who are researching financial products or decisions online. We found that for the very largest financial service providers, this translates to a revenue loss of $8,000,000 per year per financial institution. Leadfusion EMAIL solves this problem by maintaining relevant dialogue with potential purchasers throughout the buying cycle, a process which may start online but usually culminates with an agent or advisor at a branch or call center.”

Zions Bank selected Leadfusion EMAIL as a solution to help them identify and connect with their online prospects. “The online channel is all about generating traffic and product sales,” said Lee Carter, President, Online Banking, at Zions Bank. “Our goal is to increase share of wallet through lead generation resulting in additional loan applications and new deposit accounts. We want to actively engage interested leads, and Leadfusion EMAIL enables us to do that.”

Leadfusion EMAIL Overview


With Leadfusion EMAIL, financial service providers can capture online visitors when they are in-market, and immediately engage these visitors in an “email conversation” which Forrester Research defines as “a series of emails tailored to customer’s motivations and sequenced to guide them through the buying cycle.” The email communication that is delivered is a one-to-one dialogue that is individually-timed and individually-sent. The message content is relevant, aligns with customer interests and expectations, and adjusts based on a customer’s response. With Leadfusion EMAIL, financial service providers can now create the optimal customer experience through the entire buying cycle from investigation to transaction or purchase.

Leadfusion EMAIL Benefits


Leadfusion EMAIL facilitates the sale of Credit, Deposit and Cash Management, Insurance, Investment, Fiduciary and Retirement, and Small Business products, and maximizes return on marketing investments by increasing the capture and conversion of website visitors. This is achieved by utilizing Leadfusion CALCULATORS to capture opt-in email addresses with offers and links to applications when calculated results are displayed. Then Leadfusion EMAIL is used to stay in touch with an automated series of email communications about the product or area of interest.

For example, Leadfusion EMAIL can be used to:

  • Encourage adoption of online banking, brokerage, and bill pay
  • Stay in touch with rate shoppers
  • Follow up when applications are begun but not submitted
  • Educate and deepen interest in retirement accounts and insurance products
  • Increase lead quality and loyalty before referring customers to agents or advisors
  • Provide tutorials and maintain the interest of your independent agents and advisors

* A Peer Comparison of Financial Service Websites, Benchmarking Research Traffic and Revenue Potential, Leadfusion, Inc. 2004.

About Zions Bank


Zions Bank is a subsidiary of Zions Bancorporation. Zions Bancorporation is one of the nation’s premier financial services companies, consisting of a collection of great banks in select high growth markets. Zions operates its banking businesses under local management teams and community identities through approximately 470 offices and 600 ATMs in ten states: Arizona, California, Colorado, Idaho, Nevada, New Mexico, Oregon, Texas, Utah and Washington. The Company is a national leader in Small Business Administration lending and public finance advisory services. In addition, Zions is included in the S&P 500 and NASDAQ Financial 100 indices. Investor information and links to subsidiary banks can be accessed at www.zionsbancorporation.com

About Leadfusion, Inc.


Leadfusion, Inc. is a privately held eMarketing software company serving financial service providers since 1995. Leadfusion software solutions capture, cultivate and convert online leads that facilitate the sale of financial products and services. Over 250 financial institutions, including 36 of the top 50 banks, two of the top three insurance companies, and two of the top three portals use Leadfusion eMarketing solutions. Formerly known as FinanCenter, the company name was changed in 2005 to Leadfusion to reflect the expertise and focus on online lead conversion. The company has corporate headquarters in San Diego, California and maintains offices in Tucson, Arizona.