Every marketing team is being asked to do more with less. Adding a calculator or product selector to your campaign landing pages turns passive visitors into active prospects. In the micro-moment when a member is comparing options and running numbers — give them the answer right there on the page. Then give them a clear next step: apply, call, chat, or book an appointment.
SmartSelect
Drop a payment calculator onto any landing page in minutes — a simple iframe embed, no dev ticket, no sprint planning. Ready to go further? SmartSelect layers in dynamic rates, product comparison, and guided selection, so members move from "which product is right for me?" to "I'm ready to apply" — without ever leaving the page. Picture a prospect clicking your Home Equity ad. Instead of landing on a static page with your brand, rate, and benefits, they land on a tool that gets them straight to the right product and into the application.
The result: fewer drop-offs, more application starts, and campaign spend that actually converts.
Fewer drop-offs. More application starts. Campaign spend that actually converts.
Watch a 3-minute walkthrough →
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