5 Practical Placement Tips
1. Lead with the calculator, not the rate sheet. Place SmartCalc above the fold on every product landing page, before the APR table and the fine print.
2. Deploy SmartSelect at the “I don’t know which product I need” moment. Embed it on your ‘Compare Products’ page, in your chatbot handoff, on a campaign landing page, or inside your financial wellness hub.
3. Treat Mobile as your primary channel, not a fallback. Both SmartSelect and SmartCalc render responsively– but your placement strategy has to account for the mobile scroll. Put the tools high on the page.
4. Match the tool to the page’s job. SmartCalc is your ‘show me what I can afford’ tool – ideal for rate and product pages. SmartSelect Pro is your build-to-decide tool– build for comparison pages and financial wellness journeys.
5. Let the data tell you what’s working. Leadfusion’s platform shows you reengagement and completion rates by tool, page, anddevice. To read the full article, visitResources on leadfusion.com
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