Customer Acquisition. New Account Onboarding. Services Activation. Cross-Selling. Retention.
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Leadfusion helps financial services marketers reach consumers with timely and relevant messages and resources during the window of opportunity presented by a consumer's realization of need and their fulfillment of it. By basing messaging strategies and the presentation of research tools around triggered consumer events, actions or behavior that indicate a window has opened, programs driven by Leadfusion’s marketing engine produce results that are more than 10-fold higher than traditional mass market approaches.
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Triggered Email Finding
a Home in Financial Services:
Leadfusion EMAIL Adoption grows
in 2007
February 27, 2008
The adoption of Leadfusion EMAIL grew significantly in the financial services industry in 2007, as financial firms identified trigger-based marketing as a way to effectively adopt email marketing practices in an industry where brands are heavily protected and where most financial products are “considered purchases” that take time to evaluate, select and validate.
 Financial services firms have discovered that by adopting Leadfusion’s trigger-based marketing solutions they are able to accomplish more with less by automating campaigns to capture, cultivate and convert in-market consumers. 
Christopher Cunningham, Leadfusion CEO
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Call us at 877.205.9825 or schedule a walk-through demo of Leadfusion EMAIL.
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FIND OUT MORE |
| Delivering the Perfect Message at the Perfect Moment |
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Using Triggered Email for Financial Services Marketing
Subscribe to receive our four-part email series on using triggered email to support key financial services marketing programs. Subjects in this series include:
• Customer Acquisition
• New Account Onboarding
• Service Activation
• Cross-Selling
By subscribing, you'll also receive the Harvard Business Review reprint of "The Perfect Message at the Perfect Moment" |
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