The decision to purchase a financial product or service is complex, requiring weeks or months of consideration across channels. Leadfusion helps you address unique consumer needs in each mode of the consideration process with our suite of FEM Solutions.
Leadfusion Researching Solutions attract your best in-market leads by providing trusted answers to consumers’ financial questions. Researching Solutions include a wide array of educational tools branded for your institution and integrated into your overall experience – either on the website, mobile platform, micro site, banner advertisements, or in social media.
Leadfusion Selling Solutions address the needs of consumers who have completed their initial investigation and are ready to evaluate specific financial product options. By combining successful self-selling techniques with the latest Web 2.0 functionality, Selling Solutions help consumers evaluate products and accelerate conversions for your institution.
Leadfusion Marketing Solutions keep your brand top-of-mind with consumers before and after their financial product purchase. With triggered messaging, on-boarding, rate alert and fulfillment email options, Marketing Solutions communicate timely offers and relevant content to in-market consumers beyond their time on your website or in consultation at the branch or call center.