News & Events

Leadfusion Launches Enterprise Gateway Integrated with Symitar™ Core Platform

Enabling Automatic On-Boarding, Service Activation and Cross-Sell

San Diego, CA (October 19, 2010) – Leadfusion introduces Enterprise Gateway, now integrated with Symitar’s Episys® core processing platform. This new product was developed in conjunction with Leadfusion’s membership in the Symitar Vendor Integration Program (VIP) to allow credit unions to extend the functionality of Leadfusion Financial Experience Management® solutions by connecting to Episys. Integrating Leadfusion products with Episys via the Enterprise Gateway can help credit unions drive operational efficiencies, increase revenue and enhance the corporate brand.

When combined with Leadfusion Premium Email, the Enterprise Gateway integration with Symitar enables financial institutions to leverage the Episys core system data for continuous, automated email campaigns, eliminating the need for manual list loads. Credit unions can use the Enterprise Gateway connection to facilitate new account on-boarding, to ensure timely service activation and to respond to cross-selling opportunities with minimal risk and resource investment.

“Enterprise Gateway helps credit unions tap the member event, relationship and behavioral information found in their back-office systems to make the member experience more relevant and personal,” said Bill Pollock, Director of Products and Professional Services. “Integrating existing Episys data with Leadfusion Premium Email enables credit unions to elevate each member’s experience by automating the delivery of pertinent email communications as they progress through different levels of an account relationship.”

With Enterprise Gateway, triggering events extracted from the Episys core system signal the onset of communications from Leadfusion Premium Email. Automated processes result in end-to-end campaigns that run lights-out in the background without the need for marketing personnel maintenance.

Enterprise Gateway is the latest addition to Leadfusion’s Financial Experience Management® (FEM) suite of products. The FEM suite consists of Researching, Marketing, and Selling Solutions designed to operate independently or as a single integrated platform. Patent-pending FEM solutions accelerate conversion, turning prospects into members and members into loyal advocates.

About Symitar

Symitar, a division of Jack Henry & Associates, Inc. (Nasdaq: JKHY), is the leading provider of integrated computer systems for credit unions of all sizes. Symitar currently serves more than 700 credit unions as a single source for integrated, enterprise-wide automation and as a single point of contact and support. Additional information is available at www.symitar.com. Video testimonials from Symitar clients are available at www.CU-Tube.com.

About Leadfusion, Inc.

Leadfusion has been providing compelling experiences for financial consumers since 1995. Over 250 financial institutions, including 36 of the top 50 banks, 65 credit unions and 2 of the top 3 insurance companies trust Leadfusion to educate and empower their consumers.