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| Products Overview |
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| Leadfusion is a provider of on-demand eMarketing software. Leadfusion CALCULATORS represent the company's flagship financial calculator product and are designed to help financial service providers capture, cultivate and convert in-market leads. Leadfusion EMAIL is designed to deliver timely and relevant email messages to in-market, online leads while they are in the decision making process. Leadfusion EMAIL FULFILLMENT is a multi-channel solution used by financial service providers to fulfill consumer requests for electronic information. Leadfusion also provides Classic CALCULATORS
for financial institutions that are less concerned about new business generation and more concerned about compelling website content. |
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| Leadfusion EMAIL |
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Leadfusion EMAIL allows you to continue your marketing activities once an
in-market lead leaves your website, retail outlet, or call center. Leadfusion EMAIL focuses on reaching your online lead when they're researching a financial product or service and begins a compelling email-based dialogue that will help move them through their purchase cycle to conversion. Leadfusion EMAIL is not only a great stand-alone solution, but is also a valuable addition to Leadfusion CALCULATORS. |
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| Leadfusion EMAIL FULFILLMENT |
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Leadfusion EMAIL FULFILLMENT is a multi-channel solution used by financial service providers to fulfill consumer requests for electronic information. It provides immediate email delivery of almost any kind of attachment, including Adobe PDFs and any Microsoft Office files.
Use Leadfusion EMAIL FULFILLMENT to send:
- Product information
- Applications and forms
- Promotional materials
- Leadfusion CALCULATOR results
Leadfusion EMAIL FULFILLMENT easily upgrades to Leadfusion EMAIL, allowing you to extend your email messaging capabilities to deliver a scripted series of communications using Email Tracks. You can also use Leadfusion EMAIL to send regularly scheduled email marketing programs such as newsletters or calendar-based promotions. |
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| Leadfusion CALCULATORS |
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Financial decisions are important to consumers and they often spend hours online to research financial options and purchase decisions. Leadfusion CALCULATORS answer their most complex and important financial questions and, as a result, attract your best in-market leads. Leadfusion recognizes
the importance of capturing online leads generated by these calculators,
and enticing them into the proper sales channel. Leadfusion CALCULATORS accomplish this by segmenting consumers based on their data inputs and driving potential customers to take next steps appropriate to their qualifications and demographics. |
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| Classic CALCULATORS |
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 Like Leadfusion CALCULATORS, Classic CALCULATORS are available in sixteen different categories, offering more than 150 different topics. Spanish language versions are also available for financial institutions with significant Spanish-speaking market opportunities.
Classic CALCULATORS provide the same great content for financial institutions that are less concerned about new business generation and more concerned about compelling website content. From the consumer's viewpoint, they provide the same great functionality as Leadfusion CALCULATORS. However, they lack segmentation and dynamic messaging capabilities that drive in-market, online leads to take desired next steps into the sales funnel for the products and services they are researching. |
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| Leadfusion Product Suite Functionality |
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Control Center
Reliability, Performance and Security
Email Deliverability
Implementation |
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| Leadfusion Control Center |
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All Leadfusion software is delivered on-demand over the Internet. Customers control and administer their Leadfusion products through the username and password authorized Leadfusion Control Center. Control Center is used by Leadfusion CALCULATOR and Classic CALCULATOR customers for tool setup, branding, and managing calls to action.
Leadfusion EMAIL and Leadfusion EMAIL FULFILLMENT customers use Control Center for complete setup and management of Email Track and Fulfillment campaigns, respectively. Control Center also provides all authorized users with access to a robust set of reports that showcase user activity and response to Leadfusion products. |
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| Reliability, Performance and Security |
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Leadfusion software is designed to meet the rigorous service demands of major money-center, super-regional and regional banks; consumer finance companies; insurance companies; brokerage firms; and leading Internet portals. As a result, over 250 financial service providers rely on Leadfusion
to meet the needs of hundreds of thousands of web visitors on a daily
basis, serving millions of daily page views with quick response times
and high reliability.
Leadfusion meets these needs by investing in top technology providers to deliver solutions with a strong foundation in data and network security, back-end database performance, reliable web serving and network management. All of Leadfusion's technology assets are housed in a world-class co-location facility that focuses on the security of customer data and equipment. |
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| Email Deliverability |
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The purpose of Leadfusion's Deliverability Services is to help users of Leadfusion EMAIL and Leadfusion EMAIL FULFILLMENT to optimize the
delivery of their email so that it winds up in the consumer's inbox and not their junk mail folder, or worse, filtered out by the ISP before it even
reaches the consumer.
Leadfusion provides a suite of delivery optimization tools and intelligence that allow you to monitor, manage, and improve the delivery of your marketing and service communications so that you're optimizing inbox delivery and maximizing your opportunities to convert consumers. |
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| Implementation and Maintenance |
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All Leadfusion products are designed for rapid implementation and minimal involvement of Information Technology (IT) staff in the setup, configuration and implementation process. Leadfusion's Customer Support team also
works directly with both you and your support team on all areas of setup
and implementation.
And because Leadfusion software is delivered on-demand, software updates and upgrades are handled without any IT resources or involvement. |
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