News & Events

Leadfusion Announces Traffic Driver Toolkit

San Diego, CA (Wednesday, April 11, 2007) – Leadfusion is pleased to announce the availability of a new Traffic Driver Toolkit that licensees of Leadfusion CALCULATORS and Classic Calculators can use to easily setup “Traffic Drivers” to financial calculators on their website.

With over 47% of new financial product research occurring online, it is important for financial services sites to guide consumers to relevant financial calculators on their website, bring them into their ‘path to purchase’, help them answer their financial questions and direct them to take the ‘next step’ towards conversion. Traffic Drivers are the first step in the path and are placed on home pages, product pages and other high traffic areas to grab the attention of product researchers.

The Traffic Driver Toolkit, linked from within Leadfusion’s password protected Control Center, provides an overview of Traffic Driver benefits and detailed instructions on how to implement them on your website. It also provides a library of sample code for 27 different traffic drivers that require only branding changes and the addition of a SiteID and TrackIt tracking gif to get up and running. By adding SiteID and TrackIt tags to the Traffic Driver, you’ll be able to measure the effectiveness of the Traffic Driver and Leadfusion CALCULATOR through the Leadfusion Lead Report.

The Traffic Driver toolkit was designed to allow licensees of Leadfusion CALCULATORS and Classic Calculators to get Traffic Drivers up and running on their website with minimal effort and resources. We hope you take advantage of this new resource and use the Traffic Driver Toolkit to build your ‘path to purchase’ for consumer’s researching financial products at your website.

If you have additional questions regarding the Traffic Driver Toolkit, please feel free to contact Leadfusion Customer Support at 877.208.5900 or

About Leadfusion, Inc.

Leadfusion, Inc. is an eMarketing software company serving financial service providers since 1995. Leadfusion software solutions capture, cultivate and convert online leads, increasing the sale of financial products and services. Over 250 financial institutions, including 36 of the top 50 banks, two of the top three insurance companies use Leadfusion eMarketing solutions. The company has corporate headquarters in San Diego, California.