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Are You Receiving Maximum SEO Credit?

October 12th, 2020|

While you always receive full search engine optimization (SEO) credit for all Leadfusion solutions integrated into your website or other searchable digital properties, your implementation strategy may be preventing you from achieving higher SEO scores. Higher scores improve organic search traffic, supplement paid search advertising, increase brand credibility in the digital domain, and help to establish your FI’s digital channel […]

Retail Banking Without Branches: 7 Critical Elements of the New Reality

May 15th, 2020|

In the blink of an eye the world of retail banking has changed. Traditional branch banking, long a pillar of the sales strategy for financial institutions, has all but disappeared. Furthermore, consumer habits and behavior have permanently changed. When the current health crisis is finally behind us, we will not be returning to the high-touch world of the recent […]

Financial Website Design for a Digital-First Era

April 7th, 2020|

We recently launched two new demonstration platforms – trustebank.com and trustecu.org – that bring many of best design principles to life. Let us show you how to quickly pivot to a P2P relationship from your digital self-service branch, create new digital journeys that sell, and compete in the world of digital-first. To request a guided tour, please contact your account […]

“ZMOT” and Financial Services

November 24th, 2019|

In 2011, Google introduced Zero Moment of Truth, or ZMOT, which described, “a revolution in the way consumers search for information online and make decisions about brands.” Google argued for being present at the exact moment a consumer had a need to fulfill. The approach seemed to follow Woody Allen’s advice: “showing up is 80% of life.” Of course, because […]

Did You Know? – Guided Selling® Streamline Mode

September 26th, 2019|

While most customers or prospects visiting your website need help in determining the right product for their needs, a certain segment know exactly what they want and are seeking a quick pricing estimate. For this audience, consider using Guided Selling in streamline mode – a single page experience that presents personalized rate and payment information on product pages. Contact your […]

New Banker Features Now Available in Guided Selling

September 26th, 2019|

Our Guided Selling® solution is packed with extra features that help accelerate the connection between visitors to your digital channel and your financial service representatives in the branch and contact center. In addition, new collaborative tools help bankers improve their sales execution and follow-up. Contact your account representative for more information. […]

What Retail Banking Can Learn from Thomas Cook’s Demise

September 26th, 2019|

The news over the weekend of the venerated consumer brand that had been operating for over 178 years abruptly going bankrupt really caught our attention. The headlines blamed high debt load, a disastrous merger, and the one-two punch of bad weather and Brexit for the failure of the world’s oldest travel company. But a deeper examination of the facts in […]

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New Mortgage Calculators Available

April 19th, 2019|

Leadfusion’s library of calculators and financial tools are the most comprehensive and configurable in the industry, nonetheless we regularly add features and update our inventory of financial calculators and tools to meet the evolving needs of our clients. Recently, we’ve added two new tools that help consumers better estimate their monthly payment on Federal Housing Administration (FHA) and Department of […]

Your Customers Want to “BOPIS,” Can You?

March 19th, 2019|

Back over the holidays (remember way back when, ten weeks ago?) an interesting stat floated across our desk. It really caught our attention and stood apart from the annual blizzard of holiday e-commerce shopping stats: Adobe Analytics reported that the number of buy online, pickup in-store (“BOPIS”) orders for the holiday period jumped 47% YoY. Business Insider noted that “Retailers […]